Media type: E-Article Title: The Impact of Mergers and Acquisitions on Brand Equity: A Structural Analysis Contributor: Chu, Yanlai; Chu, Junhong; Liu, Hongju imprint: Elsevier BV, 2012 Published in: SSRN Electronic Journal Language: English DOI: 10.2139/ssrn.3726563 ISSN: 1556-5068 Keywords: Pharmacology (medical) Origination: Footnote: