Media type: E-Article Title: Purchase Now and Pay Later: Consumer Preferences Towards No Cost EMI’s in India Contributor: Malik, Sakshi; Kaur, Muskan; Kapoor, Anuj Pal Published: Elsevier BV, 2020 Published in: SSRN Electronic Journal (2020) Language: English DOI: 10.2139/ssrn.3743415 ISSN: 1556-5068 Keywords: Pharmacology (medical) Origination: Footnote: