Media type: E-Article Title: Mining the Text of Online Reviews to Explore Brand Positioning: Emotional and Psychological Brand Associations Contributor: Alzate, Miriam; Arce-Urriza, Marta; Cebollada-Calvo, Jose-Javier Published: Elsevier BV, 2020 Published in: SSRN Electronic Journal (2020) Language: English DOI: 10.2139/ssrn.3753772 ISSN: 1556-5068 Keywords: Pharmacology (medical) Origination: Footnote: