• Media type: E-Article
  • Title: Does Price Image Matter in B2B Market? Effect of Pricing Capability on Firms' Price Image, Customer Value and Business Performance
  • Contributor: ranjan, piyush; NAYAK, JOGENDRA KUMAR
  • imprint: Elsevier BV, 2021
  • Published in: SSRN Electronic Journal
  • Language: English
  • DOI: 10.2139/ssrn.3854531
  • ISSN: 1556-5068
  • Keywords: Pharmacology (medical)
  • Origination:
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