Media type: E-Article Title: Comparative Marketing Communication: The Case of Drug Detailing Contributor: Liu, Qiang; Chu, Yanlai; Yoon, Ho-Jung; Liu, Hongju imprint: Elsevier BV, 2021 Published in: SSRN Electronic Journal Language: English DOI: 10.2139/ssrn.3886132 ISSN: 1556-5068 Keywords: Pharmacology (medical) Origination: Footnote: