• Media type: E-Article
  • Title: From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model
  • Contributor: Lee, Leonard; Inman, Jeffrey; Argo, Jennifer; Bottger, Tim; Dholakia, Utpal M.; Gilbride, Timothy; van Ittersum, Koert; Kahn, Barbara E.; Kalra, Ajay; Lehmann, Donald R.; McAlister, Leigh; Shankar, Venkatesh; Tsai, Claire I.
  • Published: Elsevier BV, 2017
  • Published in: SSRN Electronic Journal (2017)
  • Language: English
  • DOI: 10.2139/ssrn.3093999
  • ISSN: 1556-5068
  • Keywords: Pharmacology (medical)
  • Origination:
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