Media type: E-Article Title: Discrete Choice in Marketing through the Lens of Rational Inattention Contributor: Turlo, Sergey; Fina, Matteo; Kasinger, Johannes; Laghaie, Arash; Otter, Thomas Published: Elsevier BV, 2023 Published in: SSRN Electronic Journal (2023) Language: English DOI: 10.2139/ssrn.4530519 ISSN: 1556-5068 Keywords: Pharmacology (medical) Origination: Footnote: