Media type: E-Article Title: NFT Brand Creation and Market Interest: Does User-Generated Content Matter? Contributor: Toufaily, Elissar; Polyzos, Efstathios; Mazur, Mieszko imprint: Elsevier BV, 2024 Published in: SSRN Electronic Journal Language: English DOI: 10.2139/ssrn.4756362 ISSN: 1556-5068 Origination: Footnote: