Media type: E-Article Title: TOM: Why isn't Price Enough? Contributor: Ka Yui Leung, Charles Yui; Leong, Youngman Chun Fai; Chan, Ida Yin Sze imprint: Elsevier BV, 2003 Published in: SSRN Electronic Journal Language: English DOI: 10.2139/ssrn.406101 ISSN: 1556-5068 Keywords: Pharmacology (medical) Origination: Footnote: