Media type: E-Article Title: Developing and Assessing the Reliability and Validity of an Alternative Scale to Measure Brand Equity Contributor: Hananto, Arga Published: Elsevier BV, 2006 Published in: SSRN Electronic Journal (2006) Language: English DOI: 10.2139/ssrn.946303 ISSN: 1556-5068 Keywords: Pharmacology (medical) Origination: Footnote: