• Media type: E-Article
  • Title: Offline Brand Outcomes of Instagram: Do Cognitive Network and Self-congruity Matter?
  • Contributor: @ Grace, Phang Ing; Shien, Goh Yee
  • Published: Univ. of Malaya, 2019
  • Published in: Asian Journal of Business and Accounting, 12 (2019) 2, Seite 287-314
  • Language: Not determined
  • DOI: 10.22452/ajba.vol12no2.10
  • ISSN: 1985-4064
  • Keywords: Accounting ; Business and International Management
  • Origination:
  • Footnote:
  • Access State: Open Access