• Media type: E-Article
  • Title: Increasing Consumer Engagement on Social Networks: Social Media Influencer’s Followers ‘Like’ to See a Face in a Post
  • Contributor: Torbarina, Matia; Jelenc, Lara; Brkljačić, Ivana
  • Published: Faculty of Economics and Business, University of Zagreb, 2020
  • Published in: Market-Tržište, 32 (2020) SI, Seite 67-81
  • Language: Not determined
  • DOI: 10.22598/mt/2020.32.spec-issue.67
  • ISSN: 0353-4790; 1849-1383
  • Keywords: Marketing ; General Economics, Econometrics and Finance
  • Origination:
  • Footnote:
  • Access State: Open Access