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Media type:
E-Article
Title:
The Public Affairs Function
Contributor:
Post, James E.;
Murray, Edwin A.;
Dickie, Robert B.;
Mahon, John F.
imprint:
SAGE Publications, 1983
Published in:California Management Review
Language:
English
DOI:
10.2307/41165055
ISSN:
0008-1256;
2162-8564
Origination:
Footnote:
Description:
<jats:p> Corporate public affairs is a relatively young staff function. As such, its management is a challenge to both staff specialists and the general managers who oversee its role within the organization. This article examines the management dimensions of the public affairs field and discusses the responsibilities and alternatives to senior general managers in shaping the public affairs function. </jats:p>