Media type: E-Article Title: Concepts in Comparative Retailing Contributor: Cundiff, Edward W. Published: SAGE Publications, 1965 Published in: Journal of Marketing, 29 (1965) 1, Seite 59 Language: Not determined DOI: 10.2307/1248784 ISSN: 0022-2429 Keywords: Marketing ; Business and International Management Origination: Footnote: