Media type: E-Article Title: How, R. Brian. Marketing Fresh Fruits and Vegetables. New York: Van Nostrand Reinhold, 1991, xiv + 357 pp., $@@‐@@44.95 Contributor: VanSickle, John J. imprint: Wiley, 1992 Published in: American Journal of Agricultural Economics Language: English DOI: 10.2307/1242512 ISSN: 0002-9092; 1467-8276 Keywords: Economics and Econometrics ; Agricultural and Biological Sciences (miscellaneous) Origination: Footnote: Access State: Open Access