Media type: E-Article Title: Assessing the Quality of Industrial Products Contributor: White, Phillip D.; Cundiff, Edward W. Published: SAGE Publications, 1978 Published in: Journal of Marketing, 42 (1978) 1, Seite 80 Language: Not determined DOI: 10.2307/1250332 ISSN: 0022-2429 Origination: Footnote: