Media type: E-Article Title: A Managerial Introduction to Marketing Contributor: Wentz, Walter B.; Staudt, Thomas A.; Taylor, Donald A.; Bowersox, Donald J. imprint: SAGE Publications, 1976 Published in: Journal of Marketing Language: Not determined DOI: 10.2307/1251092 ISSN: 0022-2429 Keywords: Marketing ; Business and International Management Origination: Footnote: