Media type: E-Article Title: Quantitative Approaches in Business Studies (3rd Edition) Contributor: Lowther, Jason; Morris, Clare Published: JSTOR, 1994 Published in: The Journal of the Operational Research Society, 45 (1994) 5, Seite 598 Language: Not determined DOI: 10.2307/2584399 ISSN: 0160-5682 Keywords: Marketing ; Management Science and Operations Research ; Strategy and Management ; Management Information Systems Origination: Footnote: