Media type: E-Article Title: Microcomputers: Software and Applications Contributor: Mould, Gill; Curtin, Dennis P. imprint: JSTOR, 1990 Published in: The Journal of the Operational Research Society Language: Not determined DOI: 10.2307/2583279 ISSN: 0160-5682 Keywords: Marketing ; Management Science and Operations Research ; Strategy and Management ; Management Information Systems Origination: Footnote: