Media type: E-Article Title: Self-Actualization and Product Perception Contributor: Hamm, B. Curtis; Cundiff, Edward W. Published: JSTOR, 1969 Published in: Journal of Marketing Research, 6 (1969) 4, Seite 470 Language: Not determined DOI: 10.2307/3150085 ISSN: 0022-2437 Keywords: Marketing ; Economics and Econometrics ; Business and International Management Origination: Footnote: