Media type: E-Article Title: Analyzing Paired Comparison Tests Contributor: Draper, Norman R.; Hunter, William G.; Tierney, David E. Published: JSTOR, 1969 Published in: Journal of Marketing Research, 6 (1969) 4, Seite 477 Language: Not determined DOI: 10.2307/3150087 ISSN: 0022-2437 Keywords: Marketing ; Economics and Econometrics ; Business and International Management Origination: Footnote: