Media type: E-Article Title: Supermarket Chain Product Mix Decision Criteria: A Simulation Experiment Contributor: Grashof, John F. imprint: JSTOR, 1970 Published in: Journal of Marketing Research Language: Not determined DOI: 10.2307/3150114 ISSN: 0022-2437 Keywords: Marketing ; Economics and Econometrics ; Business and International Management Origination: Footnote: