Media type: E-Article Title: Measuring of Correlation in Ordered Two-Way Contingency Tables Contributor: Olsson, Ulf imprint: JSTOR, 1980 Published in: Journal of Marketing Research Language: Not determined DOI: 10.2307/3150540 ISSN: 0022-2437 Keywords: Marketing ; Economics and Econometrics ; Business and International Management Origination: Footnote: