Media type: E-Article Title: Comments on "Attribution Theory and Advertiser Credibility" Contributor: Hansen, Robert A.; Scott, Carol A. Published: JSTOR, 1976 Published in: Journal of Marketing Research, 13 (1976) 2, Seite 193 Language: Not determined DOI: 10.2307/3150858 ISSN: 0022-2437 Keywords: Marketing ; Economics and Econometrics ; Business and International Management Origination: Footnote: