Media type: E-Article Title: A Paradigm for Developing Better Measures of Marketing Constructs Contributor: Churchill, Gilbert A. Published: JSTOR, 1979 Published in: Journal of Marketing Research, 16 (1979) 1, Seite 64 Language: Not determined DOI: 10.2307/3150876 ISSN: 0022-2437 Origination: Footnote: