Media type: E-Article Title: Attribution Theory Implications for Advertisement Claim Credibility Contributor: Golden, Linda L. Published: JSTOR, 1977 Published in: Journal of Marketing Research, 14 (1977) 1, Seite 115 Language: Not determined DOI: 10.2307/3151069 ISSN: 0022-2437 Keywords: Marketing ; Economics and Econometrics ; Business and International Management Origination: Footnote: