Media type: E-Article Title: The Profit Benefits of Category Management Contributor: Zenor, Michael J. Published: JSTOR, 1994 Published in: Journal of Marketing Research, 31 (1994) 2, Seite 202 Language: Not determined DOI: 10.2307/3152194 ISSN: 0022-2437 Keywords: Marketing ; Economics and Econometrics ; Business and International Management Origination: Footnote: