Media type: E-Article Title: Book Review: Authenticity: What Consumers Really Want, by James H. Gilmore and B. Joseph Pine II Contributor: Wagner, Beverly imprint: SAGE Publications, 2010 Published in: International Journal of Market Research Language: English DOI: 10.2501/s1470785309201442 ISSN: 1470-7853; 2515-2173 Keywords: Marketing ; Economics and Econometrics ; Business and International Management Origination: Footnote: