Media type: E-Article Title: The Concept of Engagement: A Systematic Analysis of the Ongoing Marketing Debate Contributor: Gambetti, Rossella C.; Graffigna, Guendalina Published: SAGE Publications, 2010 Published in: International Journal of Market Research, 52 (2010) 6, Seite 801-826 Language: English DOI: 10.2501/s147078531020166 ISSN: 1470-7853; 2515-2173 Origination: Footnote: