Media type: E-Article Title: Exploring Role and Characteristics of Clients in Promoting (or Hindering) Advertising Agencies’ Multidimensional Innovation Contributor: Masiello, Barbara; Marasco, Alessandra; Izzo, Francesco; Amato, Umberto imprint: Center for Promoting Ideas, 2020 Published in: International Journal of Business and Social Science Language: Not determined DOI: 10.30845/ijbss.v11n8p2 ISSN: 2219-1933; 2219-6021 Keywords: General Engineering Origination: Footnote: Access State: Open Access