Description:
<jats:p>In the early stages, Fintech was introduced in the banking sector in Pakistan, and it enhanced banking activities from traditional to digital. Fintech is the fusion of two terminologies, Finance and Technology. It includes the use of technological advancement to deliver financial products and services to people. This research aims to investigate and analyze the impact of Fintech adoption on the competitiveness and performance of the Pakistani banking sector. The research is based on quantitative methods and analyzed using SPSS software; we used the convenience sampling method to collect responses from 90 participants. This study uses a regression analysis model as a benchmark to analyze the data received from the questionnaire. The results suggest that Fintech adoption had a significant positive impact on the competitiveness and performance of the Pakistani banking sector. Adopting Fintech properly and lining up with technology can also improve the performance of a bank. This study allows for a more in-depth understanding of the impact of FinTech on banks.</jats:p>