Media type: E-Article Title: Searching for flavor labels in food products: the influence of color-flavor congruence and association strength Contributor: Velasco, Carlos; Wan, Xiaoang; Knoeferle, Klemens; Zhou, Xi; Salgado-Montejo, Alejandro; Spence, Charles Published: Frontiers Media SA, 2015 Published in: Frontiers in Psychology, 6 (2015) Language: Not determined DOI: 10.3389/fpsyg.2015.00301 ISSN: 1664-1078 Origination: Footnote: Access State: Open Access