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Media type:
E-Article
Title:
Ethical practice in plastic surgery
Contributor:
Theile, Richard
imprint:
Australian Society of Plastic Surgeons, 2019
Published in:Australasian Journal of Plastic Surgery
Language:
Not determined
DOI:
10.34239/ajops.v2i1.145
ISSN:
2209-170X
Origination:
Footnote:
Description:
<jats:p>Ethical behaviour is integral to medical practice. Society rightfully trusts surgeons to have ethical standards above those of the wider community. By and large the profession has repaid that societal trust by upholding such standards. However, the growing influence of social media on marketing and self-promotion, and the inappropriate prioritisation of entrepreneurial business practices, means we are now experiencing a shift away from patient-centered decision-making to outcomes that favour surgeons.</jats:p>