Description:
Identity construction and privacy are closely connected in both everyday routines as well as in online environments such as social network sites. The paper argues that an overall approach of action theory combined with systemic perspective of dispositif / apparatus can be adapted to get theoretical and empirical insights into identity work and related privacy concepts. Based on situational approaches towards social action, the negotiation processes of self presentation can be described. With regard to online communication and self presentation the technical aspect – understood as a dispositif setting – becomes more crucial then in face to face situations. To understand online privacy an approach of identity construction in every day lifeworld is outlined, embedding online action and attitude.