You can manage bookmarks using lists, please log in to your user account for this.
Media type:
E-Article
Title:
Exploring Usability and Gratifications for Virtual Reality Applications at Festivals
Contributor:
Dieck, M. Claudia Tom;
Dieck, Dario Tom;
Jung, Timothy
imprint:
Cognizant, LLC, 2021
Published in:Event Management
Language:
English
DOI:
10.3727/152599521x16106577965152
ISSN:
1525-9951
Origination:
Footnote:
Description:
<jats:p>The digital creation of virtual environments has opened many doors for the creation of new experiences, offering the trend of ever immersive, engaging, and multisensory virtual reality (VR) experiences. However, studies on VR within the science festival context are limited. Therefore,
with a focus on usability and gratifications, this study aims to explore the antecedents of the behavioral intention to use VR at science festivals. Before participating in a questionnaire, 447 users experienced a VR application and data were analyzed using structural equation modeling. Findings
reveal that usability influences gratification factors, which influence users' behavioral intention to engage with science.</jats:p>