• Media type: E-Article
  • Title: Neuroticism Indifference to Brand Familiarity and Social Influence Towards Purchase Intention in Social Networking Services (SNS) in Malaysia
  • Contributor: Ali, Azrin; Tarofder, Arun Kumar; Azam, S.M. Ferdous
  • imprint: Science Alert, 2017
  • Published in: Asian Journal of Marketing
  • Language: Not determined
  • DOI: 10.3923/ajm.2018.1.11
  • ISSN: 1819-1924
  • Origination:
  • Footnote:
  • Access State: Open Access