Media type: E-Article Title: Customer engagement: Innovation in non-technical marketing processes Contributor: Cambra-Fierro, Jesús J; Melero-Polo, Iguacel; Vázquez-Carrasco, Rosario Published: Informa UK Limited, 2013 Published in: Innovation, 15 (2013) 3, Seite 326-336 Language: English DOI: 10.5172/impp.2013.15.3.326 ISSN: 1447-9338; 2204-0226 Keywords: Management of Technology and Innovation Origination: Footnote: