Media type: E-Article Title: An Empirical Study on the Usage of Social Media in German B2C-Online Stores Contributor: Kailer, Daniel; Mandl, Peter Published: Academy and Industry Research Collaboration Center (AIRCC), 2013 Published in: International Journal of Advanced Information Technology, 3 (2013) 5, Seite 1-14 Language: Not determined DOI: 10.5121/ijait.2013.3501 ISSN: 2231-1920; 2231-1548 Keywords: Microbiology (medical) ; Immunology ; Immunology and Allergy Origination: Footnote: Access State: Open Access