Media type: E-Article Title: Investigating green brand equity and its driving forces Contributor: Ha, Minh Tri Published: Growing Science, 2020 Published in: Management Science Letters (2020), Seite 2385-2394 Language: Not determined DOI: 10.5267/j.msl.2020.2.026 ISSN: 1923-9335; 1923-9343 Origination: Footnote: Access State: Open Access