Media type: E-Article Title: Measuring the Contribution of Strategic Management of In-House Communication to the Objectives of the Organization Contributor: Álvarez-Nobell, Alejandro imprint: Universidad de la Sabana, 2011 Published in: Palabra Clave - Revista de Comunicación Language: Not determined DOI: 10.5294/pacla.2011.14.1.1 ISSN: 0122-8285; 2027-534X Origination: Footnote: Access State: Open Access