• Media type: E-Article
  • Title: Revisiting Effects of Endorsers' Race on Attitudes Toward Ad and Brand
  • Contributor: Lee, Eunsun; Kim, Yeo Jung; Ahn, Jungsun
  • imprint: The Korea Contents Association, 2014
  • Published in: The Journal of the Korea Contents Association
  • Language: English
  • DOI: 10.5392/jkca.2014.14.08.110
  • ISSN: 1598-4877
  • Origination:
  • Footnote: