Media type: E-Article Title: Getting to Right: How Do Managers Make Good Decisions about Customers? Contributor: Muir, Clive; Jackson, Chad imprint: Academy of Management, 2013 Published in: Academy of Management Perspectives Language: Not determined DOI: 10.5465/amp.2013.0124 ISSN: 1558-9080 Keywords: Marketing ; Strategy and Management ; Business and International Management Origination: Footnote: