Description:
<jats:p>This paper purposed is to apply Quality Function Deployment (QFD) for Parking System Improvement at Taman Bendahara from perspective of customers. The main issue for the QFD problem was from the ‘what’ the customer requirement and ‘how’ to implement the problem to solutions. These two components emphasized on the House of Quality (HOQ) matrices. For this research, a systematic procedure is used in QFD method by applying a factor analysis and correlation Spearman. Factor analysis is the best group identified from the data and reduced the unused items. As for the correlation Spearman, it was used in order to see the relationship and strength of each factor. The result in this research identified four best group criteria which are availability, layout and design, safety and access point. These four criteria indicate the main improvement needed for parking system. By using the QFD method, the management of parking system at Taman Bendahara should listen to the customers’ voice to seek a solution for these issues. This study proposed strategy can be applied for others management to identify the solution for parking problems.</jats:p>