Description:
This article deliberates on the topic of managing the organization’s creativity. Attempts have been made to define this concept with regard to its various dimensions. In order to refer to the practice of the above issues was presented and discussed in detail the methodology of Design Thinking. Its essence is brought down to the search for creative solutions to business and social problems. It includes various entities, including consumers, in finding the answers to these various issues, which contributes to better meeting their needs. The last part of this study illustrates three case studies presenting the possibilities of creative problem-solving related to the activity in the municipal services industry. Two first case studies refer to the previously mentioned Design Thinking method. In contrast, the third case study is an example of the creative approach of a company dealing with a selective waste collection for the needs of the disabled people. It is also an example of social innovation and open innovation.