Media type: E-Article Title: PORSCHE - THE VW GROUP'S 10TH BRAND THE DEATH OF A LEGEND? Contributor: BRITZELMAIER, BERND; TERPORTEN, MICHAEL; BIALDYGA, DOROTHEE imprint: GSE Research Limited, 2010 Published in: International Journal of Management Cases Language: English DOI: 10.5848/apbj.2010.00111 ISSN: 1741-6264 Keywords: General Medicine Origination: Footnote: Access State: Open Access