Media type: E-Article Title: Exploring factors influencing consumer resistance to innovation by applying consumer resistance theory Contributor: Abbas, Mazhar; Mir, Nimer Qayum imprint: Diva Enterprises Private Limited, 2020 Published in: SMART Journal of Business Management Studies Language: English DOI: 10.5958/2321-2012.2020.00007.x ISSN: 0973-1598; 2321-2012 Keywords: General Medicine Origination: Footnote: Access State: Open Access