• Media type: E-Article
  • Title: Customer eWOM Engagement in Online Brand Communities: A Systematic Literature Review
  • Contributor: Sun, Wei; Miskon, Suraya
  • imprint: Human Resources Management Academic Research Society (HRMARS), 2024
  • Published in: International Journal of Academic Research in Business and Social Sciences
  • Language: English
  • DOI: 10.6007/ijarbss/v14-i4/21190
  • ISSN: 2222-6990
  • Origination:
  • Footnote:
  • Access State: Open Access