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Media type:
E-Article
Title:
The Itera Plastic Bicycle
Contributor:
Hult, Jan
Published:
Sage Publications, 1992
Published in:
Social Studies of Science, 22 (1992) 2, Seite 373-385
Language:
English
ISSN:
0306-3127
Origination:
Footnote:
Description:
The bicycle boom which followed in the wake of the 1974 oil crisis inspired a small group of engineers in Gothenburg to develop a bicycle in fibre composite plastics. All essential parts, such as frame, wheels, fork and handlebar, were designed to be produced by automatic injection moulding, requiring very little subsequent finishing. Substantial grants and loans were obtained to start fullscale production in 1982. In spite of intense advertising and unusually high interest in the media, the new bicycle was never accepted in the marketplace. The bicycle boom was already fading out, and few people were prepared to pay the relatively high price at which it was marketed. The bicycle was just as heavy as a standard bicycle, but it was slightly more flexible, which gave some people a sense of insecurity. The appearance deviated from the archetypal shape of a bicycle, and this is believed to have been the major reason for its rejection.