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Larina, Y. S. [Editor]; Romanenko, O. O. [Editor]

A New Role of Marketing and Communication Technologies in Business and Society: Local and Global Aspects (NRMCTBS 2015)

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  • Media type: E-Book
  • Title: A New Role of Marketing and Communication Technologies in Business and Society: Local and Global Aspects (NRMCTBS 2015)
  • Other titles: Новітня Роль Маркетингу Та Комунікаційних Технологій В Бізнесі Та Суспільстві: Локальні Та Глобальні Аспекти
  • Contributor: Larina, Y. S.
  • imprint: St. Louis: KHUSAR Group, 2015
  • Extent: 554 S.
  • DOI: https://doi.org/10.13140/RG.2.1.2858.1607
  • ISBN: 9780615671567
  • Identifier:
  • Keywords: Marketing ; Innovation ; Public Private Partnership ; Corporate Social Responsibility ; strategisches Management ; Wettbewerbsfähigkeit ; Öffentlichkeitsarbeit ; Kommunikationstechnologie ; Absatzpolitik ; Werbung ; Universität ; Wirtschaftsentwicklung ; regionale Entwicklung ; Ukraine ; Russland ; Osteuropa
  • Origination:
  • Footnote: Veröffentlichungsversion
    begutachtet
  • Description: Collective monograph contains research papers by leading scientists of Ukraine and Eastern Europe on marketing, communications, innovation development, public-private partnership, tourism and corporate social responsibility. Research publication will be useful for researchers, practitioners and students, and anyone interested in scientific problems of marketing and communications and their role in the modern world.
  • Access State: Open Access
  • Rights information: Attribution - Non Commercial - No Derivs (CC BY-NC-ND)