> Mehrbändiges Werk
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4:
Marketing scales handbook 4 / Gordon C. Bruner; Paul J. Hensel; Karen E. James Gordon C. Bruner II; Paul J. Hensel
Chicago, Ill.: American Marketing Association, 2006
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3:
Marketing scales handbook 3 / Cordon C. Bruner; Karen E. James; Paul J. Hensel Gordon C. Bruner II; Paul J. Hensel
Chicago, Ill.: American Marketing Association, 2001
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2:
Marketing scales handbook 2 1998 Gordon C. Bruner II; Paul J. Hensel
Chicago, Ill.: American Marketing Association, 1998
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[1]:
Marketing scales handbook [1] / Gordon C. Bruner; Paul J. Hensel Gordon C. Bruner II; Paul J. Hensel
Chicago, Ill.: American Marketing Association, 1992